Fitness and Wellness data is a social event, it’s a selling point and a campaign to often prove a company’s value. With millions of different kinds of wearable technology that monitor a wide range of data such as sleep, how we exercise, our mood, and nutrition, many people are asking if we are moving towards a data hangover.
As a result of all this data, consumers are not only looking at a lot of information, but they are also becoming impatient trying to analyze and make sense of it all.
New technological advances such as this article’s smart scarf can command to heat up and vibrate via smartphone app. It comes with built-in sensors and could be useful for people who have disorders such as autism or have trouble managing their feelings. I believe that products like these are trying too hard to take over a job that a doctor or other mental health professional can easily help with and provide more accurate information for. A product such as this smart scarf will end up overwhelming the consumer with too much information that will result in them feeling frustrated and cause reverse effects.
From this article in the reading, researchers are asking if too much high-tech workout monitoring can actually have a downside. During Cathal Dennehy’s new Running Times interview with Chris Derrick, he says he “doesn’t want to be restricted by data” and “just wants you to feel it”. What he’s trying to say is that these ideas that try to benefit the fitness and wellness field are intriguing, but he feels that you lose something when relying too much on data. He says during his interview that if you feel good and are surrounded by the right people when you exercise, then numbers become unnecessary
Another article that caught my interest on the internet talked about the downside of some fitness trackers. Founder and CEO of Mio Global, Arnold and Soleus say that fitness and wellness trackers are excuse makers instead of motivators. Instead of motivating you to reach your goal every day, they just show consumers that they are falling behind and not meeting sufficient set numbers. Often when consumers see that they are not getting a full night of sleep or taking enough steps throughout the day, they end up giving up and ditching the device.
Instead of trying to provide an overload with revolutionary high-tech data, companies should focus on the basics. Consumers only focus on simple data and most likely don’t take the time to learn all the other irrelevant data that is being thrown at them. Even though this is a technology driven and data run generation, I believe that sometimes it can be overwhelming to the consumer to process all this information. As a result of this frustration, consumers don’t receive the intended benefits of these devices.
Overall I believe that wearable technology is a fast developing field that is unique and intriguing but isn’t intended for everyone.